Research Survey · Women 18–40

Dating App Experience
& Feature Preferences

This survey is designed to understand women's experiences on dating apps— including match quality, safety concerns, privacy needs, and feature expectations. We're exploring what makes the user experience better, what additional features are needed, how engagement can be improved, and which enhancements users would find valuable enough to pay for.

Your responses are completely anonymous and will only be used for research and product development insights. It takes approximately 5–7 minutes to complete.

🎯 Women aged 18–40🔒 Anonymous & confidential⏱️ ~5–7 minutes
0 / 45 answered
Section 1 — About You
1What is your age group?
2Which city tier do you live in?
3What is your current relationship intent?
Section 2 — Pain Points & Problems
4I receive too many low-quality matches
Strongly disagreeStrongly agree
5I often face low-effort or boring conversations
Strongly disagreeStrongly agree
6I find it difficult to identify serious intent from profiles
Strongly disagreeStrongly agree
7I am concerned about my privacy while using dating apps
Strongly disagreeStrongly agree
8I feel unsafe sharing personal details with matches
Strongly disagreeStrongly agree
9I would find it useful to rate matches based on conversation quality
Strongly disagreeStrongly agree
10I would trust ratings given by other women on a user's conversation quality
Strongly disagreeStrongly agree
Section 3 — Feature Preferences
11I would prefer seeing only highly-rated profiles
Strongly disagreeStrongly agree
12I would be willing to pay to access highly-rated profiles
Strongly disagreeStrongly agree
13I would be willing to pay for an AI-filtered feed that removes low-effort profiles
Strongly disagreeStrongly agree
14I would be willing to pay for a feature that ensures only verified users can interact with me
Strongly disagreeStrongly agree
15I would be willing to pay for access to a women-rated safe pool of users
Strongly disagreeStrongly agree
16I would be willing to pay for selective visibility (only certain users can see my profile)
Strongly disagreeStrongly agree
17I would be willing to pay for incognito mode (browse without being seen)
Strongly disagreeStrongly agree
18I would be willing to pay for intent-based filtering (casual vs serious users)
Strongly disagreeStrongly agree
19I would be willing to pay to get a limited set of high-quality matches per day
Strongly disagreeStrongly agree
20I would be willing to pay to revisit profiles I skipped earlier
Strongly disagreeStrongly agree
21I would be willing to pay for enhanced privacy features (like hiding personal details)
Strongly disagreeStrongly agree
22I would be comfortable enabling a feature where I can receive gifts without sharing my address
Strongly disagreeStrongly agree
23I would be interested in receiving gifts from matches I trust
Strongly disagreeStrongly agree
24I would want control over who can send me gifts
Strongly disagreeStrongly agree
Section 4 — Engagement & Retention
25I would be willing to pay for better match quality rather than more matches
Strongly disagreeStrongly agree
26I would prefer fewer but higher-quality matches over a large number of matches
Strongly disagreeStrongly agree
27I would find it useful if the app showed why a profile was recommended to me
Strongly disagreeStrongly agree
28I would trust the platform more if profiles had stronger verification (ID, workplace, etc.)
Strongly disagreeStrongly agree
29I would find it useful to see intent labels (casual, dating, serious) clearly on profiles
Strongly disagreeStrongly agree
30I would be more likely to stay on the app if conversations felt more meaningful
Strongly disagreeStrongly agree
31I would be more likely to stay on the app if I felt safer while interacting
Strongly disagreeStrongly agree
32I would be more likely to stay on the app if match quality improved over time
Strongly disagreeStrongly agree
33I would prefer an app that limits spam or low-effort messages automatically
Strongly disagreeStrongly agree
Section 5 — Monetisation Preferences
34How much would you realistically spend per month on such features?
35Which payment model would you prefer?
36I would prefer paying only when I use a feature instead of a subscription
Strongly disagreeStrongly agree
37I would prefer a one-time payment to unlock premium features instead of recurring payments
Strongly disagreeStrongly agree
38I would be willing to pay per successful match (only if meaningful conversation happens)
Strongly disagreeStrongly agree
39I would be more comfortable paying small amounts multiple times rather than a large upfront fee
Strongly disagreeStrongly agree
40What price would you consider reasonable for a one-time unlock of a premium feature?
41What is the one feature you would most likely pay for?
42What is the biggest reason you would NOT pay for such features?
43I would find it useful if the app suggested conversation starters based on profiles
Strongly disagreeStrongly agree
44I would find it useful if inactive or low-effort users were filtered out automatically
Strongly disagreeStrongly agree
45I would be more likely to use the app regularly if it saved me time in finding good matches
Strongly disagreeStrongly agree
All questions are required. Your response is completely anonymous.